5 Inspiring Years of NEXA

An idea ahead of its time, NEXA was launched in 2015 to bring premium automotive retail experience to its discerning customers in India. Driven by the philosophy to ‘Create. Inspire.’, it offers them a world of ingenious innovation, exclusivity and inspiring experiences.

In a short span of 5 years, NEXA has become the 3rd largest automobile brand in India with over 370 state-of-the-art showrooms across 200+ cities.

We embarked on our journey in 2015 with the S-Cross, a premium crossover to inspire the thrill of driving on varied terrains. Followed by the bold and premium hatchback, the Baleno, that comes with an iconic design and a host of innovative features. It continues to lead the segment with over 7.5 lakh sales ever since its launch in 2015. With the New Ignis, NEXA marked its entry into the compact urban SUV segment, making it easy to manoeuvre through the tough city roads. Its most premium sedan, the Ciaz offers the right blend of luxury, elegance and innovative technology. The most recent addition to further strengthen NEXA’s line up is its premium MPV, the XL6 with an upright stance and a persona that Feels Just Right.

Since its launch, NEXA has evolved into a lifestyle brand celebrating those who value the finer things in life. Based on our customer’s passion points, NEXA has 3 pillars – NEXA Lifestyle, NEXA Music and NEXA Journeys, and through them it reaches out to its customers by curating events and inspiring experiences. Through its association with the Lakme Fashion Week and IIFA, NEXA is bringing lifestyle experiences to a global audience. It created NEXA Music to provide a unique platform to aspiring Indian artists for creating new original English compositions of international standards under the mentorship of iconic musicians, A. R. Rahman and Clinton Cerejo. Under NEXA Journeys, it creates unique drive experiences for people who love to travel and explore.

In these 5 years, NEXA, with its diverse portfolio, strong brand associations, collaborations and enriching customer experiences has achieved many milestones. By crossing the 1.1 million customers threshold in record time, it has set a new benchmark in the automobile industry.

With innovation and technology at its core, NEXA Augmented Reality (AR) technology was launched through the One by One showroom. The NEXA One by One is the smallest showroom conceptualized by the brand that showcases this revolutionary technology to its tech-savvy customers. The NEXA AR allows the customers to experience the exact variant of the vehicle that they want to buy in their choice of colour at the showroom.

Watch NEXA’s brand ambassador, Ranveer Singh, as he wishes NEXA on completing 5 years and recounts his memorable journey with us.

With customers at the heart of our journey and innovation as our driving force, we mark this occasion by our resolve to consistently create and deliver automotive innovation to inspire the next generation.


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